Ever since I was a kid, I dreamed of hearing 'make it pop' from clients, and watching AI confidently pop the wrong thing.

These days that's basically the job: translating what people mean into something that actually works.

My path into digital design started somewhere unexpected: landscape architecture. For years I shaped how people move through and feel in physical spaces, the pull of a sightline, the moment a path opens up. Turns out that's the same job I do now, just with fewer trees and more Figma files.

That throughline carried straight into product design. I still design journeys, just digital ones: mapping user flows, framing problems before jumping to solutions, carrying a project from rough sketch to high-fidelity interface. Website, product surface, or communication touchpoint, my job is to make it feel simple, considered, and genuinely useful.

Good design should also make life better.